I create marketing that drives start ups to scale from $0 to >$60m revenue. Specialist in subscription, financial, ecommerce and professional service business models. Planner, operator & executor. Growth, Performance Marketing, Brand Development & Activation, Product Marketing.
I use my experience from over 36,000 hours, across 16 years, working for 9 B2B and 2 B2C brands across SaaS, Fintech, Banking, AdTech & Creative Services
"Thomas transformed our marketing from a cost center to a growth engine. His strategic approach and execution excellence delivered 3x pipeline growth in 12 months."
"Working with Thomas was a game-changer. He brought structure to our go-to-market chaos and helped us achieve product-market fit faster than we imagined."
"Thomas has a rare combination of strategic thinking and hands-on execution. He built our entire marketing function from scratch and delivered immediate results."
"Thomas transformed our marketing from a cost center to a growth engine. His strategic approach and execution excellence delivered 3x pipeline growth in 12 months."
"Working with Thomas was a game-changer. He brought structure to our go-to-market chaos and helped us achieve product-market fit faster than we imagined."
"Thomas has a rare combination of strategic thinking and hands-on execution. He built our entire marketing function from scratch and delivered immediate results."
So what do you actually do? I'm a structured, first principles thinker, below is my approach.
Based on my analysis of your market (prospects, competitors), your product / service, and your SWOT - are your company goals setting you up for success? And to support those goals, what areas of marketing will we need to focus on? And in what priority order?
Before we outline a detailed marketing plan, and as we now have a sense of the direction marketing will take, where are our gaps in what our current talent can do now? What do we need to cut? What do we need to hire for?
Company goals are solid, we know the areas of marketing we need and in what priority order, we now what our talent can do now vs what we want them to do in future. But what are our precise marketing goals? How do we communicate and align on those goals? What's our plan, roadmap, timeline for those goals? What metrics will we need to track?
Defining what your brand actually is and how you get your brand into market.
Rock-solid definition of core target audience, over-arching and feature specific messaging of capabilities and benefits.
Planning and execution of the most effective channels, user journeys and campaigns, to educate customers to be aware, understand, adopt, keep using and advocate for your product, service.
Planning and execution of the most effective channels, user journeys and campaigns, across the full customer lifetime, to increase the volume of new customers, first sale/contract/subscription, existing customer tenure, retention and revenue - with highest profitability (LTV/CAC).
Planning and execution of the most appropriate paid and organic customer acquisition channels, and improvement (CRO) of initial conversion journeys.
Creation of the system for how we track and attribute all the components above, to ensure alignment with our company goals, targets.
The systems, tools, process we need in place to make all the components above work efficiently.